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Concept Testing Survey

Gauge reaction to a new product or campaign concept before launch.

Use this template

5 questions

Rating (1-5)

1. How appealing is this concept to you?

Required
Single choice

2. How likely are you to purchase this if it were available?

  • Definitely would
  • Probably would
  • Not sure
  • Probably would not
  • Definitely would not
Ranking

3. Rank these features by how important they are to you

  • Price
  • Quality
  • Design
  • Brand reputation
  • Availability
Long text

4. What do you like most about this concept?

Long text

5. What would you change?

Use this template

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